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What Is Electric Cruiser ODM?

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Product Introduction:What Is ODM? ODM stands for Original Design Manufacturing. In an ODM project, the manufacturer is involved more deeply in pro...

What Is ODM?

ODM stands for Original Design Manufacturing.

In an ODM project, the manufacturer is involved more deeply in product development rather than simply producing an existing product with a customer’s branding.

OEM vs ODM

The main difference is the level of product development.

OEM often starts with an existing platform.

ODM may involve development of:

  • Frame
  • Geometry
  • Battery layout
  • Electrical system
  • Seating
  • Suspension
  • Accessories
  • Appearance

Why Use ODM?

ODM can be useful when a company wants a product that is different from standard catalog models but does not want to establish its own manufacturing system.

The manufacturer can contribute engineering and production knowledge.

What Does an ODM Project Require?

The buyer should define:

  • Target market
  • Customer profile
  • Desired size
  • Motor power
  • Battery capacity
  • Price target
  • Design direction
  • Required features
  • Expected production volume

The manufacturer then evaluates feasibility.

Prototypes Are Important

An ODM product normally requires one or more prototypes.

The first prototype may reveal issues involving:

  • Frame geometry
  • Battery location
  • Cable routing
  • Seat position
  • Suspension
  • Weight distribution
  • Manufacturing process

Changes can then be made before production.

ODM Takes Longer Than Standard OEM

A new product requires engineering, prototyping and testing.

The development schedule therefore depends on the complexity of the product.

The AS203, for example, represents a different development direction from the AS201, with a 60V electrical system, higher motor power and a different frame platform.


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