Product Type：Industry Insights
Product Introduction：Start With Customer Segments A product line does not need many models to begin with. The first step is to identify the custom...
A product line does not need many models to begin with.
The first step is to identify the customers the retailer wants to serve.
Possible segments include:
A retailer can use different electric cruiser platforms rather than trying to make one model suitable for every customer.
For example, the AS201 uses a 48V system and 1000W geared motor.
The AS203 uses a 60V system and 2000W geared motor and is positioned as a higher-power platform.
The distinction gives a dealer a way to create different price and performance levels.
The same basic platform can sometimes be supplied with different battery capacities.
This allows a retailer to offer:
The battery should always match the electrical system and intended application.
The AS201 provides an example of how seating can affect product positioning.
A long bench seat gives a more open cruiser-style appearance.
A dual-seat configuration provides a more defined passenger position.
This can create different retail versions without changing the basic frame platform.
Too many products with only small specification differences can make inventory and customer communication more difficult.
A clearer product line normally has distinct differences between models.
A product line also requires:
A smaller product line with good parts support can be easier to manage than a large catalog with many unrelated platforms.
Retailers should use sales data, customer inquiries and market feedback to determine which configurations deserve expansion.
A product line should develop with the market rather than simply becoming larger.
